Influencer marketing is when companies partner with influencers to increase brand awareness, reach new audiences, generate sales, and improve brand advocacy. In today's digital world, Influencer Marketing has become an immense and essential part of marketing. The influencer marketing industry was worth $8 billion in 2019 and is expected to expand its worth up to $15 billion by 2022. This goes to show that influencer marketing is not just a trend. It has changed the way brands interact with their customers. As a social media influencer, we love establishing relationships and connecting with our loyal audiences. Statistics show that 74% of people rely on social media to make a purchase decision. 49% of people rely on influencers for product recommendations, and 42% of people who saw influencer ads ended up trying the product or service.